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CRETA 27 PERCENT
The brief: Come up with a promotional idea for Women's month using the Creta platform of Light the Way.
Hyundai's Creta platform is dedicated to being a brand that empowers women.
The idea: Shedding light on the gender pay gap issue. Men earn 27% more than their female counterparts, so for last weekend of Women's month, all women could get R27 000 off a brand new Hyundai Creta.
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